Uxía Carral Vilar

Uxía Carral is an Assistant Professor in the Department of Communication at Universidad Carlos III de Madrid (UC3M). She currently serves as Academic Coordinator of the Master’s in Corporate and Institutional Communication (UC3M–Unidad Editorial–Cremades & Calvo-Sotelo Abogados) and as Academic Secretary of the UC3M Institute of Gender Studies. She is a member of UC3M MediaLab (Analytics, Media & Public Engagement) and actively participates in national and European projects exploring disinformation, hate speech, and social media, with a particular interest in the impact of artificial intelligence and digital platforms. Carral is Principal Investigator of the project “Más allá del podio, ¿triunfo?: discursos de odio y redes sociales (P-ODIO)”, funded by the Spanish Ministry of Equality. Her research emphasizes critical thinking, ethical communication, and digital literacy as essential tools for fostering democratic resilience in the contemporary information ecosystem. Therefore, she also collaborates with international networks and initiatives such as Learn to Check, contributing to projects and training activities in media literacy and fact-checking. Before joining academia, she worked as a journalist, which strongly shapes her approach to media analysis and public communication