UC3M MediaLab: Exploring the Intersection of Technology and Public Communication
The “Analytics, Media and Public Engagement: Communication, Journalism and Technology Laboratory” (UC3M MediaLab) responds to the growing need to study the media and public discourse under the influence of technological advances in the information society. Topics such as artificial intelligence, the influence of social networks on public perception, citizen participation, disinformation, crisis communication, big data , STEM vocations and data journalism will be areas of analysis that will be applied to various areas of society such as politics, economics, law, science, health, environment, ethics, international relations, etc.
UC3M MediaLab staff study and analyse the behaviour of traditional and digital media, journalistic coverage of relevant and sensitive issues for society, as well as the influence of communication technologies on public perception and citizen participation in public debate.
The team is made up of university professors, researchers, practitioners as well as doctoral students with multidisciplinary profiles from the fields of communication, journalism, science and technology, as well as social and legal sciences. Members are participating in various European, national, and regional projects tackling a broad variety of challenges in society.
Research Fields
○ Media and digital literacy
○ Analytics and data science
○ AI and communication
○ Climate change, environment and communication
○ Science, technology and society
○ Political behaviour in the digital public space
○ Corporate and institutional communication
○ Health Communication
○ Migration and human mobility
○ Hate speech
○ Information integrity
○ Communication of technology
○ Public understanding of risk
○ Public communication of science
○ Communication and gender
○ Fundamental rights and the media
○ Disinformation, misinformation and fake news
○ Public discourse on social media
○ Ethics and deontology of journalism
○ Photojournalism
○ Artificial Intelligence (AI)
○ New technologies in journalism and communication
○ Public opinion
○ STEM vocations
The Team
At UC3M MediaLab, our diverse team of experts, from seasoned professors to dynamic doctoral students, collaborates to explore and influence the interplay of media, technology, and society. Together, we tackle crucial topics like artificial intelligence, social media effects, and disinformation, contributing to meaningful dialogue and informed public engagement.
